Bloombox

Bloombox

Problem

Problem

Traditional flower delivery services focus on single, pre-arranged bouquets. They’re often expensive, designed for gifting, and don’t fit everyday needs. Many people don’t actually want one large “statement” bouquet—they want the freedom to enjoy flowers throughout their home: a single stem in a bud vase by the bed, a small arrangement in the kitchen, or a casual bouquet in the living room. Current options make this either too costly or too limited in flexibility.

Year

2025

Industry

Flower Delivery, Technology

Scope of work

/

Branding

/

UX/UI Design

Timeline

6 weeks

Problem

Traditional flower delivery services focus on single, pre-arranged bouquets. They’re often expensive, designed for gifting, and don’t fit everyday needs. Many people don’t actually want one large “statement” bouquet—they want the freedom to enjoy flowers throughout their home: a single stem in a bud vase by the bed, a small arrangement in the kitchen, or a casual bouquet in the living room. Current options make this either too costly or too limited in flexibility.

Year

2025

Industry

Flower Delivery, Technology

Scope of work

/

Branding

/

UX/UI Design

Timeline

6 weeks

Solution

Solution

Solution

Bloombox is a monthly flower delivery service designed for everyday enjoyment and creativity. Instead of sending one fixed arrangement, Bloombox delivers a curated selection of stems across different flower style categories (classic, modern, wild, seasonal, etc.), along with bouquet “recipe cards” that teach simple arranging techniques.

Subscribers can: 1. Make their own arrangements—split stems into multiple vases or combine them into a statement bouquet. 2. Customize their experience—choose flower categories that match their style or mood. 3. Save money—enjoy the freshness and abundance of flowers without the price tag of a single luxury bouquet. 4. Learn & explore—use the included “recipe cards” for tips, inspiration, and bouquet-making skills.

Outcome

Outcome

Outcome

Bloombox reframes flower delivery as an affordable, creative lifestyle ritual rather than a rare indulgence. Customers gain:

1. Flexibility — multiple stems for multiple spaces, not just one centerpiece. 2. Creativity — arranging flowers becomes a fun, personal activity supported by recipe cards. 3. Accessibility — fresh flowers in the home every month without luxury prices. 4. Personal Connection — flowers feel less like a one-off gift and more like an ongoing, uplifting part of daily life. In short: Bloombox brings the joy of fresh flowers into everyday living—affordable, flexible, and designed for your creativity.

H.E.R.

Have a project in mind?

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© 2025 Hayley E. Robinson

Let’s talk.

Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.

Quick response.

I value your time. You’ll hear back from me within 1–2 business days.

Clear next steps.

I’ll outline the process and timeline so you know exactly what to expect.

Digital Designer

Hayley Robinson

H.E.R.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.

Quick response.

I value your time. You’ll hear back from me within 1–2 business days.

Clear next steps.

I’ll outline the process and timeline so you know exactly what to expect.

Digital Designer

Hayley Robinson

H.E.R.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Hayley E. Robinson

Let’s talk.

Have a project in mind or looking to collaborate? I’d love to hear about it. Let’s build something meaningful together.

Quick response.

I value your time. You’ll hear back from me within 1–2 business days.

Clear next steps.

I’ll outline the process and timeline so you know exactly what to expect.

Digital Designer

Hayley Robinson